Podcasting for the Environment: Helpful or Harmful?

January 26, 2011

Podcasting has been an up-and-coming way for entities to reach their audiences through audiocasts available for download. From sports, new, entertainment and the environment, podcasts are becoming popular in the dissemination of information to the public.

But when it comes to spreading environmental awareness, do podcasts really help?

Some podcasts are short and sweet – they get directly to their message and point out one or two feasible solutions to help people become more environmentally friendly. But others go on for too long and tend to lose the interest of their audience. In today’s fast-paced world, people want to hear your message and go on to the next one. A long list of actions that the average person can’t incorporate into their daily life essentially alienates them from the environmental movement.

Some environmental podcasts go on for too long and lose listeners.¬†Podcasts are a great way to reach a large amount of people in a short amount of time. If environmental podcasters want to reach their audience, they need to follow some simple rules. Be short and to the point, be practical in your suggestions, and don’t use too many statistics and numbers.


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